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Author:Foxall, G.R.
Bhate, S.
Title:Cognitive style and personal involvement as explicators of innovative purchasing of "healthy" food brands
Journal:European Journal of Marketing
1993 : VOL. 27:2, p. 5-16
Index terms:BRANDS
MARKETING
PURCHASING
PRODUCTS
INNOVATION
Language:eng
Abstract:
SCIMA record nr: 106223
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