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Author: | Bull, R. |
Title: | A window on performance management |
Journal: | Management Accounting (London)
1993 : APR, VOL. 71:4, p. 28-30 |
Index terms: | PERFORMANCE MANAGEMENT MODELS FINANCIAL PERFORMANCE |
Language: | eng |
Abstract: | Managers are facing a wide range of pressures right now, not least of which are: (1) the focus of lenders and investors on short-term performance and liquidity; (2) the challenge from competition for market share; (3) the need to protect the long-term health and success of their company by pursuing policies which may not realize financial results in the short term. The article offers a simple model which illustrates how these factors relate to each other; one that brings together the key factors in managing the business. |
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