search query: @author Herbig, P. A. / total: 6
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| Author: | Herbig, P. A. Golden, J. E. |
| Title: | The rise of innovative hot spots: silicon valley and route 128. |
| Journal: | International Marketing Review
1993 : VOL. 10:3, p. 35-50 |
| Index terms: | INNOVATION CULTURE USA |
| Language: | eng |
| Abstract: | Examines the cultural and structural changes in both California and Massachusetts over the last 40 years to explain those factors which caused these innovative hot spots to glow brightly and then cool. Examines innovative hot spots and their similarities and differences from the rest of the country as an explanation to understand better the innovation phenomena. Makes recommendations concerning other areas and preconditions to create or maintain innovative hot spots. |
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