search query: @author Darroch, J. / total: 6
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| Author: | Darroch, J. Litvak, I. |
| Title: | Canada's North American banks - building a market from home country strength |
| Journal: | Multinational Business
1992 : SPRING, p. 1-13 |
| Index terms: | CANADA BANKS MARKETS |
| Language: | eng |
| Abstract: | This study of the current Canadian scene leads to the following observations: (1) Canadian banks are poised to grow; (2) Canadian banks must have global networks but be North American focused, i.e. compete regionally in a globalising world; (3) Canadian banks must increase the space they occupy in US markets to meet the competitive pressures from the FTA and globalisation of capital markets; (4) Canadian banks must be market-driven and be driven by product innovation and market innovation in order to maintain customer relationships. |
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