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| Author: | Leeflang, P. Raaij, W. van |
| Title: | The changing consumer in the Netherlands: recent changes in environmental variables and their consequences for future consumption and marketing |
| Journal: | International Journal of Research in Marketing
1993 : DEC, VOL. 10:4, p. 345-363 |
| Index terms: | NETHERLANDS CHANGE CONSUMPTION |
| Language: | eng |
| Abstract: | In this article the authors discuss the changing consumer environment and its impact on production and retailing of consumer goods and services in the Netherlands for the last decade of this century. This information on the Netherlands, as well as on the other nations of the European Community, is relevant for marketers operating in, or considering entering, the Dutch market. For governmental decision makers and scientists this information on future consumption and marketing is relevant for their policy and research. |
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