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| Author: | Darley, W. Lim, J. |
| Title: | Assessing demand artifacts in consumer research: an alternative perspective |
| Journal: | Journal of Consumer Research
1993 : DEC, VOL. 20:3, p. 489-495 |
| Index terms: | CONSUMER RESEARCH DEMAND ECONOMICS |
| Language: | eng |
| Abstract: | In a recent insightful article on demand artifacts in consumer research, T.A.Shimp, E.M.Hyatt, and D.J.Snyder, using a 1989 article by J.J.Kellaris and A.D.Cox as backdrop, provided an appraisal of demand artifacts. In this article, the authors critically evaluate some of the assumptions and conclusions of Shimp et al.'s analysis of the extent to which demand artifacts might explain the 1982 results of G.J.Gorn as analyzed by Kellaris and Cox. In addition, they offer some useful suggestions for minimizing demand problems. |
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