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| Author: | McCarthy, D. Puffer, S. Simmonds, P. |
| Title: | Riding the russian roller coaster: U.S. firms' recent experience and future plans in the former USSR |
| Journal: | California Management Review
1993 : FALL, VOL. 36:1, p. 99-115 |
| Index terms: | CIS USA FUTURE |
| Language: | eng |
| Abstract: | Dramatic changes in the former Soviet Union leave U.S. firms wondering about the risks and returns of conducting business there. This article reports the results of a 1992 survey of forty-two firms located predominantly in New England. The survey and follow-up interviews provide an understanding of the business ventures these firms were conducting or contemplating in the former Soviet Union. In the words of one respondent, doing business there is very much like "riding a roller coaster." |
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