search query: @author Schaffer, R. H. / total: 6
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| Author: | Schaffer, R. H. Thomson, H. A. |
| Title: | Successful change programs begin with results |
| Journal: | Harvard Business Review
1992 : JAN-FEB, VOL. 70:1, p.80-89 |
| Index terms: | INVESTMENT FINANCIAL PERFORMANCE COMPANY PERFORMANCE COMPETITIVENESS INVESTMENT ANALYSIS |
| Language: | eng |
| Abstract: | Most corporate investment programs have a negligible impact on operational and financial performance because management focuses on the activities, not the results. The authors argue for an alternative approach: results-driven improvement programs that focus on achieving special, measurable operational improvements within a few months. While both activity-centered and results-driven programs aim to strengthen fundamental corporate competitiveness, they differ strongly. Results-driven programs rely on incremental approach to change, building on what works and discarding what does not. Because improvements require minimal investment, there is no excuse for postponing action. A few pointers are given how to get started. |
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