search query: @author Deichsel, A. / total: 6
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| Author: | Deichsel, A. |
| Title: | Marke - das Recht auf Ungleichheit. Zum Markenkonzept im Werk von Hans Domizlaff (Brand as a concept in the work of Hans Domizlaff) |
| Journal: | Markenartikel
1992 : VOL. 54:6, p. 274-280 |
| Index terms: | BRANDS MARKETING THEORY |
| Language: | ger |
| Abstract: | Hans Domizlaff a stage manager and a prolific writer of our century has produced brands for Phillips and for different recording companies, books on marketing, mass psychology, corporate management, religion, probability theory etc. The article is about his brand concept which is philosophically based and sees brands as basic building blocks of modern man's environment. |
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