search query: @author Noon, M. / total: 6
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| Author: | Noon, M. |
| Title: | From apathy to alacrity: managers and new technology in provincial newspapers |
| Journal: | Journal of Management Studies
1994 : JAN, VOL. 31:1, p. 19-32 |
| Index terms: | MANAGERS NEWSPAPER INDUSTRY TECHNOLOGY |
| Language: | eng |
| Abstract: | This article explores why provincial newspaper managers have shifted from a position of reluctance and uncertainty about new technology to enthusiasm and zeal for the process and product development opportunities it offers. The transformation is assessed in terms of changes in the industrial relations context, market conditions and technological developments between the late 1970s and early 1990s. Data are drawn from case study interviews and trade/professional publications. The analysis suggests that there is evidence of three prime managerial objectives/motives for introducing new technology: cost, control and market. |
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