search query: @author Nedungadi, P. / total: 6
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| Author: | Day, G. Nedungadi, P. |
| Title: | Managerial representations of competitive advantage |
| Journal: | Journal of Marketing
1994 : APR, VOL. 58:2, p. 31-44 |
| Index terms: | COMPARATIVE ADVANTAGE MERGERS FINANCIAL PERFORMANCE |
| Language: | eng |
| Abstract: | Managers use mental models of markets to simplify and impose order on complex and ambiguous competitive environments and isolate points of competitive advantage or deficiency. In this study of senior managers of 190 businesses, the authors found four different types of mental models or representations of competitive advantage, varying in the emphasis placed on customer or management judgments about where or how competitors differ. These representations were equally influenced by pressure points in the environment and choice of strategy. |
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