search query: @author Warnaby, G. / total: 6
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| Author: | Warnaby, G. |
| Title: | Laura Ashley an international retail brand |
| Journal: | Management Decision
1994 : VOL. 32:3, p. 42-48 |
| Index terms: | INTERNATIONAL BUSINESS COMPANY PERFORMANCE RETAILING |
| Language: | eng |
| Abstract: | Laura Ashley has achieved what few other retailers have managed - building a powerful retail brand. Laura Ashley is synonymous with the term lifestyle retailing where a completely co-ordinated product range is offered to the customer. Within five years of the opening of the first Laura Ashley outlet in Britain the company was expanding into Europe and for many years the majority of turnover and profit has been earned from its overseas operations. How has this company managed to take the English country garden lifestyle and sell it across the world? |
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