search query: @author Varadarajan, P.R. / total: 6
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Author: | Szymanski, D.M. Bharadwaj, S.G. Varadarajan, P.R. |
Title: | Standardization versus adaptation of international marketing strategy: an empirical investigation. |
Journal: | Journal of Marketing
1993 : OCT, vol.57:4, p. 1-17 |
Index terms: | MARKETING STRATEGY INTERNATIONAL MARKETING STANDARDS MARKETING MIX |
Language: | eng |
Abstract: |
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