search query: @author Varadarajan, P.R. / total: 6
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| Author: | Bharadwaj, S.G. Varadarajan, P.R. Fahy, J. |
| Title: | Sustainable competitive advantage in service industries: a conceptual model and research propositions. |
| Journal: | Journal of Marketing
1993 : OCT, vol.57:4, p.83-99 |
| Index terms: | COMPETITIVE ADVANTAGE BRANDS SERVICE INDUSTRIES MARKETING MODELS CORPORATE CULTURE INFORMATION TECHNOLOGY |
| Language: | eng |
| Abstract: |
SCIMA