search query: @author Cavusgil, S.T. / total: 6
reference: 4 / 6
| Author: | Cavusgil, S.T. Zou, S. Naidu, G.M. |
| Title: | Product and promotion adaptation in export ventures: an empirical investigation. |
| Journal: | Journal of International Business Studies
1993 : JUL-SEP, vol.24:3, p.479-506 |
| Index terms: | EXPORTS PRODUCT DEVELOPMENT MARKET STRUCTURE INTERNATIONAL MARKETING STANDARDS |
| Language: | eng |
| Abstract: |
SCIMA