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| Author: | Brun, M. |
| Title: | Communication internationale: pour une approche doublement globale. *RHONE-POULENC |
| Journal: | Revue Francaise de Gestion
1992 : SEP-OCT, 90, p.29-47 |
| Index terms: | GLOBAL MARKETING INTERNATIONAL MARKETING ORGANIZATIONAL COMMUNICATION LARGE BUSINESSES |
| Language: | fre |
| Abstract: |
SCIMA