search query: @author Kapferer, J.-N. / total: 6
reference: 2 / 6
Author: | Kapferer, J.-N. |
Title: | La marque europeenne: etat des lieux. |
Journal: | Revue Francaise de Gestion
1993 : MAR-MAY, 93, p.56-60 |
Index terms: | BRANDS EUROPE SURVEYS GLOBAL MARKETING MARKETING MIX |
Language: | fre |
Abstract: |
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