search query: @author Kapferer, J.-N. / total: 6
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| Author: | Kapferer, J.-N. |
| Title: | La marque europeenne: etat des lieux. |
| Journal: | Revue Francaise de Gestion
1993 : MAR-MAY, 93, p.56-60 |
| Index terms: | BRANDS EUROPE SURVEYS GLOBAL MARKETING MARKETING MIX |
| Language: | fre |
| Abstract: |
SCIMA