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| Author: | Hardy, K.G. |
| Title: | Tough new marketing realities. |
| Journal: | Business Quarterly
1993 : VOL. 57:3, p. 77, 79-80, 82 |
| Index terms: | |
| Freeterms: | MARKETING |
| Language: | eng |
| Abstract: | Companies are finding they have to become much more efficient to survive, meaning major changes in the jobs of marketers. It is an entirely different world out there and marketers who survive will be those who can see the big picture, who are team players and who are prepared to put in long hours. |
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