search query: @author Mizerski, R. W. / total: 6
reference: 3 / 6
Author: | Mizerski, R. W. Allison, N. K. Calvert, S. |
Title: | A controlled field study of corrective advertising using multiple exposures and a commercial medium. |
Journal: | Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 341-348 |
Index terms: | ADVERTISING MEDIA ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
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