search query: @author Hanssens, D. M. / total: 6
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| Author: | Hanssens, D. M. Weitz, B. A. |
| Title: | The effectiveness of industrial print advertisements across product categories. |
| Journal: | Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 294-306 |
| Index terms: | ADVERTISING EFFECTIVENESS INDUSTRIAL ADVERTISING PRODUCTS |
| Language: | eng |
| Abstract: |
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