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| Author: | Iansiti, M. |
| Title: | Real world research and development. Jumping the product generation gap (Teamwork; Neue Produkte; Produktänderung) |
| Journal: | Harvard Business Review
1993 : MAY-JUN, VOL. 71:3, p. 138-147 |
| Index terms: | |
| Freeterms: | COMPUTERINDUSTRIE, FORSCHUNG UND ENTWICKLUNG, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Many of today's best high-tech companies have evolved a fundamentally different approach to research and development: the system focus. Based on a study of 12 mainframe computer companies that develop a similar product in the 1980's, the author found that system focused companies achieve the best product improvements at the lowest cost. The main characteristic of system focus is the formation of an integration team, whose members work on a stream of related projects, forming a cohesive unit that develops from project to project. |
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