search query: @freeterm UNTERNEHMENSPOLITIK, BETRIEBLICHER / total: 6
reference: 4 / 6
| Author: | |
| Title: | The Body Shop goes beyond profits: comments and criticism (Unternehmerische Sozialverantwortung; Unternehmensziel) |
| Journal: | Business Quarterly
1993 : WINTER, VOL. 58:2, p. 10-14 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSPOLITIK, BETRIEBLICHER UMWELTSCHUTZ, ARBEITSHUMANISIERUNG |
| Language: | eng |
| Abstract: | M. Franssen, president of The Body Shop Canada, wrote recently in this magazin that it is possible to make a lot of money and still be active in improving society. She described how she motivates her employees to care for the company by letting them know that the company cares about them and the society in which they live. A number of prominent Canadians were invited to comment on her article and her philosophy of business. Their views are described in this article. |
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