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| Author: | Steger, U. |
| Title: | Ökologische Aspekte des Markenartikels |
| Journal: | Markenartikel
1994 : MAY, VOL. 56:5, p. 216, 218, 220-222, 224, 226-227 |
| Index terms: | MARKETING STRATEGY ENVIRONMENTAL PROTECTION GREEN CONSUMERS PRODUCT POLICY MARKETING MIX |
| Language: | ger |
| Abstract: |
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