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| Author: | Woodside, A. Wilson, E. |
| Title: | Applying the long interview in direct marketing research |
| Journal: | Journal of Direct Marketing
1995 : WINTER, VOL. 9:1, p. 37-55 |
| Index terms: | DIRECT SELLING RESEARCH INTERVIEWING |
| Language: | eng |
| Abstract: | The long interview is an intensive questioning of respondents selected for their special knowledge, experiences, and insights of the topic under study. The objectives of the long interview include the learning the thinking, feeling, and doing processes of the respondents, including an understanding of the respondent's worldview of the topic under study in her or his own language. |
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