search query: @author Pekelman, D. / total: 6
reference: 6 / 6
« previous | next »
Author: | Pekelman, D. Sethi, S. |
Title: | Advertising budgeting, wearout and copy replacement. |
Journal: | Journal of the Operational Research Society
1978 : 7 JUL VOL.29 p.651-659 |
Index terms: | ADVERTISING EXPENDITURE BUDGETARY CONTROL |
Language: | eng |
Abstract: |
« previous | next »
SCIMA