search query: @author Pekelman, D. / total: 6
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| Author: | Pekelman, D. Sethi, S. |
| Title: | Advertising budgeting, wearout and copy replacement. |
| Journal: | Journal of the Operational Research Society
1978 : 7 JUL VOL.29 p.651-659 |
| Index terms: | ADVERTISING EXPENDITURE BUDGETARY CONTROL |
| Language: | eng |
| Abstract: |
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