search query: @author Petty, R. / total: 6
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| Author: | Petty, R. |
| Title: | Peddling the Bicycle in the 1980s: Mass marketing Shifts into High Gear |
| Journal: | Journal of Macromarketing
1995 : SPRING, VOL. 15:1, p. 32-46 |
| Index terms: | MARKETING BICYCLE INDUSTRY MASS PRODUCTION |
| Language: | eng |
| Abstract: | While the bicycle industry has been recognized for its contribution to mass production in the late 1800s, it has not been generally recognized for developing mass marketing techniques to sell its products. The bicycle advanced the practice of advertising by developing competitive content, using images in posters, developing research techniques to determine effectiveness, and supporting a new media, magazines. the industry also developed new promotional techniques. |
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