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| Author: | Wilson, I. |
| Title: | Realizing the power of strategic vision |
| Journal: | Long Range Planning
1992 : OCT, VOL. 25:5, p. 18-28 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, BETRIEBSZIEL |
| Language: | eng |
| Abstract: | This article defines the concept of strategic vision, seeing vision as a coherent and powerful statement of what the business should aim to become. It must be realistic about the market, competitive, economic, and regulatory conditions and reflect the values and aspirations of management, employees, and stakeholders. In uncertain and difficult times visioning is vital to establish direction. |
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