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Author:Herbig, P. A.
Kramer, H. E.
Title:Do's and do not's of cross-cultural negotiations (Konferenztechnik; Internationales Management; Betrieblicher Export)
Journal:Industrial Marketing Management
1992 : NOV, VOL. 21:4, p. 287-298
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Language:eng
Abstract:The potential for error when individuals from different cultures talk together is considerable. Many negotiations have failed due to cross-cultural communications breakdown. In this article the authors detail pitfalls to avoid when undertaking cross-cultural negotiations.
SCIMA record nr: 135359
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