search query: @freeterm MARKETING, UNTERNEHMENSFÜHRUNG / total: 6
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| Author: | Hardy, K. G. |
| Title: | Marketing competencies for every manager |
| Journal: | Business Quarterly
1992 : WINTER, VOL. 56:3, p. 51-53 |
| Index terms: | |
| Freeterms: | MARKETING, UNTERNEHMENSFÜHRUNG |
| Language: | eng |
| Abstract: | What skills, knowledge and orientation in marketing will every manager need in the year 2000? This article offers at least a partial answer to the required competencies in marketing for all managers. |
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