search query: @freeterm KONKURRENZ, UNTERNEHMENSSTRATEGIE, / total: 6
reference: 5 / 6
| Author: | Fazio Maruca, R. |
| Title: | How can you grow a premium brand? A Harvard Business Review case-study (Markenmanagement) |
| Journal: | Harvard Business Review
1995 : MAR-APR, VOL. 73:2, p. 22-24,26,30,33-35,38-40 |
| Index terms: | |
| Freeterms: | KONKURRENZ, UNTERNEHMENSSTRATEGIE, BETRIEBSWACHSTUM, ZWISCHENBETRIEBLICHE ZUSAMMENARBEIT |
| Language: | eng |
| Abstract: | Entrepreneur G. Johnston has enjoyed 15 years of success with his elite Transition fitness clubs. Now that competitors are offering similar but lower priced packages and Transition's membership is aging, he fears the company is losing its edge. To move his company into the next phase, he is considering opening corporate satellite clubs, starting a relationship with a midpriced hotel chain, downscaling, or simply holding the line. A total of 6 experts give advise on this problem. |
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