search query: @author Kapferer, J.-N. / total: 6
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Author: | Kapferer, J.-N. |
Title: | La fin d'un marketing? |
Journal: | Revue Francaise de Gestion
1994 : SEP-OCT, 100, p.65-70 |
Index terms: | MARKETING FUTURE BRANDS CONSUMER EXPECTATIONS DISTRIBUTION |
Language: | fre |
Abstract: |
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