search query: @author Iivari, J. / total: 6
reference: 5 / 6
| Author: | Igbaria, M. Iivari, J. Maragah, H. |
| Title: | Why do individuals use computer technology? A Finnish case study |
| Journal: | Information & Management
1995 : NOV, VOL. 29:5, p. 227-238 |
| Index terms: | INTERNATIONAL FINLAND CULTURE |
| Language: | eng |
| Abstract: | In this article the authors discuss the motivators for computer usage in Finland. IS and non-IS researchers have reported that perceived usefulness is a major determinant in a United States workplace. This study focuses on two aspects of motivation: extrinsic and intrinsic. Perceived usefulness is an example of extrinsic motivation, whereas perceived enjoyment is intrinsic. The authors found that extrinsic motivation plays a greater role in individuals' behavior and that perceived ease of use affects both perceived enjoyment and usefulness, as well as usage. |
SCIMA