search query: @author Goldstein, M. / total: 6
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| Author: | Dillon, W. R. Goldstein, M. Lement, L. |
| Title: | Analyzing qualitative predictors with too few data: an alternative approach to handling sparse-cell values. |
| Journal: | Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 63-72 |
| Index terms: | MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA