search query: @author Alexander, M. / total: 6
reference: 4 / 6
| Author: | Campbell, A. Goold, M. Alexander, M. |
| Title: | The value of the parent company |
| Journal: | California Management Review
1995 : FALL, VOL. 38:1, p. 79-97 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, DIVERSIFIKATION, BETRIEBSERFOLG, UNTERNEHMENSSTRUKTUR |
| Language: | eng |
| Abstract: | Diversified companies consist of a number of businesses under the joint ownership of a single parent company, that needs to create value from its ownership of the businesses. Unfortunately, many parents destroy rather than create value. Using the criterion of parenting advantage as a goal for corporate strategy thinking makes it possible for corporate parents to avoid situations where they are likely to destroy value and to decide which skills need to be built to support new corporate strategies. |
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