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| Author: | Alexander, M. Young, D. |
| Title: | Strategic outsourcing (Make-or-Buy) |
| Journal: | Long Range Planning
1996 : FEB, VOL. 29:1, p. 116-119 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Outsourcing is clearly a topical issue. Prompted by interest from a wide range of managers, the Ashridge Strategic Management Center started a research project on the topic, and talked to many managers about their views on outsourcing. The most typical attitude expressed is a mixture of enthusiasm and fear: enthusiasm for outsourcing as a means of controlling costs and of developing simpler, more flexible organizations with new sources of competitive advantage, fear that failure to recognize the risks will lead to major mistakes. |
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