search query: @author Jacob, F. / total: 6
reference: 4 / 6
Author: | Plötner, O. Jacob, F. |
Title: | DIN ISO 9000-9004 und die Auswirkungen für das Marketing im Business-to-Business-Sektor. |
Journal: | IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:9, p. 59-64 |
Index terms: | TOTAL QUALITY MANAGEMENT QUALITY CONTROL MARKETING COST EFFECTIVENESS CUSTOMERS |
Language: | ger |
Abstract: |
SCIMA