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| Author: | Honko, J. |
| Title: | Global Competition in a Market Niche of Scienceware Products; Vaisala Oy |
| Journal: | Zeitschrift für Betriebswirtschaft
1996 : VOL. 66:10, p. 1193-1202 |
| Index terms: | MARKETING STRATEGY GLOBAL MARKETING COMPARATIVE ADVANTAGE SCIENTIFIC INSTRUMENTS INDUSTRY MEDIUM-SIZED BUSINESSES COMPANIES FINLAND |
| Freeterms: | SME |
| Language: | ger |
| Abstract: | Vaisala is a medium-sized Finnish industrial firm. The business idea of the company is to find solutions to environmental measurement problems. Its customers are in about 100 countries. One of the main reasons why Vaisala has been profitable throughout its history is the fact that the company has been able to develop its own market niche where the company has a competitive advantage. In reality, Vaisala is a market leader in the whole world. It is a big company in its own market segment. Technological know-how connected with high reliability and its specialized global distribution network are both vital for Vaisala. Most of Vaisala s main competitors are small- and medium-sized firms from domestic countries. Many of them operate on a national level and Vaisala s know-how has mostly been superior compared with them. |
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