search query: @author Swinyard, W. R. / total: 6
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| Author: | Swinyard, W. R. |
| Title: | The interaction between comparative advertising and copy claim variation. |
| Journal: | Journal of Marketing Research
1981 : MAY, VOL. 18:2, p. 175-186 |
| Index terms: | ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA