search query: @author Murphy, A. / total: 6
reference: 6 / 6
« previous | next »
Author: | Lindsay, G. Murphy, A. |
Title: | NSPCC: Marketing the "Solution" not the "Problem" |
Journal: | Journal of Marketing Management
1996 : NOV, VOL. 12:8, p. 707-718 |
Index terms: | CHARITIES MARKETING MANAGEMENT |
Language: | eng |
Abstract: |
« previous | next »
SCIMA