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| Author: | Liukko, T. Vuori, R. Woodside, A. |
| Title: | Testing manufacturers' acceptance of competing subcontractor price-quality-service designs |
| Journal: | Industrial Marketing Management
1997 : JUL, VOL. 26:4, p. 315-330 |
| Index terms: | INDUSTRIAL MARKETING MANAGEMENT SUBCONTRACTS |
| Language: | eng |
| Abstract: | What are the sensitivities to price, quality, and service levels of subcontractor work among industrial manufacturing customers? How are these sensitivities influenced by size of the customers' firms and by the respondents' job functions? Answers to these issues are provided based on an exploratory field experiment of manufacturers' choices of subcontractors in the Finnish metal industry. As hypothesized , customers were most sensitive to achieving contracted levels of reliability of delivery. |
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