search query: @author Iansiti, M. / total: 6
reference: 4 / 6
| Author: | Iansiti, M. West, J. |
| Title: | Technology integration: turning great research into great products |
| Journal: | Harvard Business Review
1997 : MAY-JUN, VOL. 75:3, p. 69-79 |
| Index terms: | |
| Freeterms: | ELEKTRONISCHE INDUSTRIE, TECHNISCHER FORTSCHRITT, FORSCHUNG UND ENTWICKLUNG, MULTINATIONALE UNTERNEHMEN |
| Language: | eng |
| Abstract: | It used to be that creating new technologies gave companies a competitive advantage. Not anymore. With a mind boggling number of technologies and an increasingly complex manufacturing environment, the advantage now often goes to the companies most adept at choosing and refining technologies. The authors describe the process of technology integration, which was behind the comeback of the USA electronics industry. In their study, they found technology integration to be critical to competitive performance, but the approach that works best in one country may not work well in another. |
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