search query: @author Erdem, T. / total: 6
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| Author: | Erdem, T. |
| Title: | A dynamic analysis of market structure based on panel data |
| Journal: | Marketing Science
1996 : VOL. 15:4, p. 359-378 |
| Index terms: | BRAND CHOICE CONSUMER BEHAVIOUR MARKET STRUCTURE ECONOMETRIC MODELS |
| Language: | eng |
| Abstract: | This study incorporates two different consumer processes by which past purchases affect current choices, into market structure models. The proposed and estimated dynamic models are probabilistic, spatial models based on choice data, and they allow for both consumer habit persistence and variety seeking in brand attributes, as well as heterogeneous perceptions of brand attributes. The results suggests that average consumer is habit persistent in all the product categories studied, and that consumers are heterogeneous with respect to the processes by which past purchases affect current purchases. The results confirm the expectation that if there is habit persistence, models that do not capture this consumer dynamics will overestimate the distance with similar brands |
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