search query: @author Takeuchi, H. / total: 6
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| Author: | Quelch, J. A. Takeuchi, H. |
| Title: | Nonstore marketing: fast track or slow? |
| Journal: | Harvard Business Review
1981 : JUL-AUG, VOL. 59:4, p. 75-84 |
| Index terms: | DIRECT RESPONSE MARKETING |
| Language: | eng |
| Abstract: |
SCIMA