search query: @author Kohli, C. / total: 6
reference: 2 / 6
| Author: | LaBahn, D. Kohli, C. |
| Title: | Maintaining client commitment in advertising agency-client relationships |
| Journal: | Industrial Marketing Management
1997 : NOV, VOL. 26:6, p. 497-508 |
| Index terms: | INDUSTRIAL MARKETING MAINTENANCE CLIENTS |
| Language: | eng |
| Abstract: | A rapidly expanding base of theory and practice reflects the increased emphasis being placed on initiating, building and maintaining close business relationships. Research on advertising agency-client relationships has been less complete with the focus being primarily on the diagnosis of failed relationships. This study examines the consequences of agency and client behaviors on the working relationships. |
SCIMA