search query: @author Kripalani, M. / total: 6
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| Author: | Kripalani, M. |
| Title: | Investing in India |
| Journal: | Business Week
1997 : AUG 11, VOL. 3523:853, p. 24-28 |
| Index terms: | INDIA MARKET POTENTIAL COMPANIES |
| Language: | eng |
| Abstract: | It looked like a can't-lose proposition. In 1995, Mercedes-Benz opened a plant in India to manufacture its E-class sedan and win over India's new rich business class. Two years later, the plant is using only 10% of its 20,000 - car capacity. Indians turned up their noses at the sedan - a model older than those sold in Europe. Now, Mercedes has to reassess its mistakes and start exporting excess cars to Africa and else where, claims the author of the article. |
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