search query: @author John, D. R. / total: 6
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| Author: | Gregan-Paxton, J. John, D. R. |
| Title: | Consumer learning by analogy: A model of internal knowledge transfer |
| Journal: | Journal of Consumer Research
1997 : DEC, VOL. 24:3, p. 266-284 |
| Index terms: | CONSUMERS LEARNING COMMUNICATION KNOWLEDGE |
| Language: | eng |
| Abstract: | Knowledge transfer has been found to be an important learning mechanism in several consumer behavior domains. This study develops a conceptual model to explain how previously acquired knowledge is transfered in the process of consumer learning. Using analogical learning theory with research on expertise effects and conceptual development, the model details the underlying stages in the process of knowledge transfer and identifies key factors influencing the nature and outcome of each stage. The study demonstrates the model's utility as a tool for enhancing the understanding of knowledge transfer and as a productive guide to future research on consumer learning. |
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