search query: @author Bayus, B. L. / total: 6
reference: 2 / 6
| Author: | Bayus, B. L. |
| Title: | Speed-to-market and new product performance trade-offs |
| Journal: | Journal of Product Innovation Management
1997 : NOV, VOL. 14:6, p. 485-497 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT PERFORMANCE MANAGEMENT COSTS PROFIT MARKETING STRATEGY |
| Language: | eng |
| Abstract: | This paper discusses the relationship between product development time and costs, and formulates a mathematical model that simultaneously considers the decisions regarding time-to-market and product performance levels. The paper applies the model to two competitive scenarios, and identifies the optimal entry timing and product performance decisions for various market, demand and cost conditions. |
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