search query: @author Morris, B. / total: 6
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| Author: | Morris, B. Tomlinson, R. |
| Title: | Doug is it |
| Journal: | Fortune
1998 : MAY, VOL. 137:10, p. 34-42 |
| Index terms: | MANAGERS COMPANIES USA CHINA |
| Language: | eng |
| Abstract: | The Coca-Cola's (Coke's) new CEO Doug Ivester is following a tough act. He may be a prototype boss for the 21st century. In the box text attached with the main article, there is also a story in short on the 'Coke's China card': Building brand awareness is always easier once you have the ruling party's eyes and ears working for you. Coca-Cola is recruiting Communist Party watchdogs to move its cola. |
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