search query: @author Lieber, R. / total: 6
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| Author: | Lieber, R. |
| Title: | Now are you satisfied? |
| Journal: | Fortune
1998 : FEB 16, VOL. 137:3, p. 83-85 |
| Index terms: | ECONOMICS MANAGEMENT CUSTOMERS |
| Language: | eng |
| Abstract: | If your company blew away its revenue projections and handily beat its earnings estimates last year, congratulations. But don't get too cocky. At the root of every figure on an income statement are the customers who spend their money with you, and many are fickle enough to find someone else to serve their needs at any moment. Consider, then, how nice it would be to track your relations with customers continually, to know for sure where you stand with your most important stakeholders. |
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