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| Author: | Storey, C. Easingwood, C. |
| Title: | The augmented service offering: a conceptualization and study of its impact on new service success |
| Journal: | Journal of Product Innovation Management
1998 : JUL, VOL. 15:4, p. 335-351 |
| Index terms: | SUCCESS INNOVATION MANAGEMENT |
| Language: | eng |
| Abstract: | Unlike companies that produce tangible goods, service firms typically cannot rely on product advantage as a means for ensuring the success of a new service. Developing a competitive response to a tangible product may require significant investments of time and effort. In many cases, however, competitors can easily duplicate the core elements of a firm's new service. |
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